Melbourne, FL (PRWEB) January 21, 2006
R. Craig Kempf, CEO and creative director of CK Communications, Inc. (CKC), was recently certified by Sony and Video, Audio, Surround, Streaming Training (VASST) in High Definition Video (HDV). The two-day program addressed the latest resources and techniques being used in high definition production. As time and technology advance, HDTV awareness has increased dramatically. A study provided by the Leichtman Research Group states, 89% of adults nationwide have heard of HDTV. In 2005 approximately 16 million U.S. households had at least one HD-capable TV.
CKC is one of the first companies, nationwide, to become HDV certified and strives to provide clients with the most current technology best utilized for communicating the benefits of their clients? products or services. HDTV formats contain the highest quality digital broadcasting formats and requires the most bandwidth in delivering up to ten times the visual information and high-quality digital surround sound (Dolby Digital 5.1) than its standard definition counterpart.
?Increasing industry and consumer demands for sharper picture and premium sound have made HDTV the new standard in television viewing,? says Kempf. ?Attending this seminar amplified my knowledge in HD production and allowed me to offer the latest production tools to CKC?s clients.?
CKC recently introduced HD production to their clients, allowing them to benefit from the growing popularity of the medium. Due to increasing consumer knowledge in HDTV, sales continue to climb. In 2005 there were an estimated eight million sales of HDTV television monitors and the projected sales for 2006 increased to 10.5 million. HDTV provides a higher resolution than traditional analog televisions, providing sharper images and more detail. The ABC network expects to run more than half of advertisements in HD for Super Bowl Sunday, February 5th.
Past concerns have related to the challenges of the transfer and storage of high definition and the cost of HDV production. Major markets are now excepting HD content with transfer from hard disk to tape allowing production companies a standardized transfer medium. Blu-ray disk players and recorders are entering the market, most notably with Sony?s new PlayStation 3 system. Blu-ray offers significantly more storage space and will allow high definition content to be burned, transferred and displayed just like current DVD technology.
?It is now possible to take advantage of HDV production with no additional cost as compared to standard definition, essentially future-proofing current video content,? says Kempf. ?While smaller markets are not currently set-up to accept HD products due to their larger file size, the down-conversion from high definition to standard definition still produces a sharper image and superior quality versus straight standard definition capture.?
Industry leaders and well-known authors, Douglas Spotted Eagle and Heath McKnight, presented certification training modules at the Miami event. Spotted Eagle, has received Grammy, Emmy, DuPont, Peabody, and many other awards for original music, sound and video compositions from a variety of films and projects including ?Last Samurai? and ?Star Wars-Ewok? cartoons. McKnight runs MPS Digital Studios, has co-founded the Palm Beach Film Society, which presents the Voices of Local Film night at the Palm Beach International Film Festival and is lead instructor at the Palm Beach Film School. Furthermore, Spotted Eagle and McKnight are writing a book on HDV.
CK Communications, Inc. is an award-winning strategic marketing firm offering print and broadcast advertising, public relations, Web design, brand identity, graphic design, multimedia and animation and special event planning. The firm supports clients additionally by providing advertising space, airtime, production, and printing with no agency mark-up. CKC can be reached by calling 321.752.5802 or learn more online at http://www.CKC411.com.