Have a look at a cool great gatsby graphic:
The Great Gatsby
Image by Eva Rinaldi Celebrity and Live Music Photographer
The Great Gatsby: Leonardo DiCaprio, Tobey Maguire, Edgerton And Baz Do White Bay Power Station
November 2011What fun and excitement us locals have been having on our modest sightseeing tours of Baz Lurmann’s set of ‘The Great Gatsby’.
We’ve been playing our own little game of ‘Catch Me If You Can’, and if your a Leo Dicaprio fan, you will have a bit of an idea of what we’ve been talking about. There was no escaping our camera lens and local information network.
Even Leo has been putting his hand over his mouth and chin from time to time, in order to try to protect his identity and keep the mystique.
The local film site was the former abandoned White Bay Power Station at Rozelle. Main attractions are Leonardo DiCaprio and Tobey Maguire, but we’re also been happy to spy on Joel and director, Baz Luhrmann too.
‘Spot the celeb’ is our little game we play, and the other, ‘snap the celeb’, while the others we can’t get into detail on, but it’s a bit of ‘Catch Me If You Can’.
It’s all set in the 1920s, and the costumes and cars are magnificent.
We call it ‘AussieWood’, rather than Hollywood, and we’re hoping Leo and friends spend a bit more time down under before they head back to the U.S. A little birdie told us something about ‘Blue Mountains’, but that’s just a rumour ok.
It’s been a big week in Australia for celeb hunters with Gatsby in Sydney, Kim Kardashian doing a quickly in Australia, Val Kilmer doing Brisbane and Melbourne for a comic fest, Warnie and Liz doing the Cup in Melbourne, and Tiger Woods doing Perth.
Gatsby director Luhrmann has been doing lots of evening film scenes at the freaky place known as the Valley of the Ashes.
Wilson’s garage is a hive of activity, where Tom Buchanan (Joel Edgerton) frequents his mistress, Myrtle Wilson (Isla Fisher). Jay Gatsby (DiCaprio) is up for Daisy Buchanan (Carey Mulligan), and we think a few of the extras might be going at it also.
Be looking out of swags of classics cars, at least one of which is understood to get involved in massive accident towards the end of the movie.
Some other film scenes have been shot at Fox Studios, Moore Park, where buildings from 1920s New York have been recreated.
Budget is in the region of 0 million, but we heard its almost certain to go over budget.
F. Scott Fitzgerald‘s, writer of the famous novel would be proud.
We hear Luhrmann will return to Fox Studios, Moore Park. There’s also a rumour of a Gatsby’s Castle scene to be shot at St Patrick’s College in Manly, and then there’s the Blue Mountains shooting tip off.
Gatsby is expected to open by Christmas next year, but in the meantime we’re enjoying seeing Leo and friends do their thing close up, likely closer than Baz would have preferred, but that’s show business.
Websites
Bazmark
www.bazmark.com
Fox Studios Australia
www.foxstudiosaustralia.com
Eva Rinaldi Photography
www.evarinaldi.com/
Eva Rinaldi Flickr
www.flickr.com/evarinaldiphotography
Leonardo DiCaprio official website
www.leonardodicaprio.com
Purpose:
The main purpose of the is to pursuade people to buy the watch. The are trying to make a connection for the audience between the brand, Tag Heuer, with stylish and classy upper class people, like Leonardo DiCaprio.
Layout, Colour, Symbols and Vectors:
The layout of this consists of a very large picture and very little writing at the bottom. This means that the captures the viewers attention and makes it easier to look at. Also the logo is positioned on the bottom right, which means it is the last thing the viewer looks at.
The uses dark colours such as blacks, browns and greys. This is because it is for a man’s watch, and these colours are associated with masculinity. The colours also make the seem more serious and intelligent.
There are various symbols that have been used in the including the colours mentioned before. Other symbols include the arm across the chest. This symbol can show a number of this, including patriotism and pride. There is also a charity symbol (I think) which makes it seem like Tag Heuer is an humanitarian company.
Vectors are used well in these to create a reading path for the viewers. In both we can follow the man’s arm down from the watch to the Brand logo, which is positioned at 45º down from the watch. The watch is also positioned 45º down from the face (in the second the watch is at a 45º angle from his eyes.)
Strategies:
As well as the symbols explained in the pervious question, the company has used a number of other techniques. One of these is the rhetorical question “What are you made of?”, which prompts the viewer to question himself. The ad also uses a testimonial, as it features Leonardo DiCaprio, a respected actor and public figure.
Would it be successful in making its target audience buy the product?
Considering the target audience for the product is men aged 30+ earning over $80 000 AUD a year, I personally believe that this would be successful in making its target audience desirous of the product. This is because the has successfully made the product look like it is for cool, stylish and intelligent people, by its use of symbols and other techniques. The testimonial by Leonardo DiCaprio would also help make the product desirous to the target audience as he is well respected and was even once seen as a “hollywood which means that many men would want to be like him